A Mercedes-Benz GLA-Class crossover concept has made an appearance in advance of the 2013 Shanghai Auto Show, and it’s definitely given us an eyeful. Whether you’re in Shanghai or St. Charles, Mercedes-Benz has produced an intriguing concept that we’d all love to see up close.

Designed with a new generation of car buyers in mind—the same one Mercedes-Benz has had its eye on as it’s added offerings like the not-yet-released 2014 CLA-Class and upcoming C-Class variations—the GLA-Class concept is equipped with killer design and some futuristic tech elements. (For example, headlights with a laser-beam projector that can project pictures or video onto a screen.)

The concept vehicle is 17 inches shorter than the 2013 Mercedes-Benz M-Class, and gets its juice from a 2.0-liter turbocharged 4-cylinder engine, getting an impressive 208 horsepower. It has a seven-speed dual clutch automatic transmission. Mercedes is currently exploring upgraded compact designs similar to those found in the A-Class and B-Class (currently not available in the US) which have been leaders in the German auto market so far this year. The GLA-Class concept has smooth, dark aluminum accents and supple leather trim, as well as some inventive air vent lighting that glows white, blue or red depending on the temperature settings.

Concepts like these offer some valuable insights into how the automaker sees its market evolving or growing in the coming years. Increasing focus on this new focus on younger buyers in the United States, while finding new ways to offer great value, luxury and tech at affordable (often ‘entry-level’) prices, we’re sure Mercedes-Benz has hit on a recipe for success. As Mercedes dealers in St. Charles, we can’t wait until we can get some of these great new Mercedes-Benz ideas on our lots, but we’ll do our best to be patient.